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Cruise News for the Corporate Travel Professional |
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British Supermodel Twiggy To Name New Seabourn Sojourn |
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Supermodel Twiggy, who rose to
fame in Britain before embarking on a global career, has been chosen to name the
450-passenger Seabourn Sojourn, the fifth of the Yachts of Seabourn fleet, in a
ceremony at London's Greenwich on 4 June. Twiggy will join a rarified group of British national treasures when she performs the honors with the Champagne. Seabourn, part of U.S.-based Carnival Corporation, is already demonstrating its commitment to the U.K. market by naming the 35,000-ton ship in London. The choice of a very British style icon as godmother completes the picture. Twiggy was, after all, one of the most memorable faces of London in the Swinging Sixties and her career is still going strong, fronting the Marks & Spencer advertising campaign -- and it doesn't get more British than M&S. Like her fellow godmothers, though, she's famous on both sides of the Atlantic, having starred on Broadway in the 1980's and most recently as a judge on the popular TV show "America's Next Top Model." Twiggy is also actively involved in charity work, which seems to be a prerequisite for the job nowadays -- and breast cancer, one of the causes for which she campaigns, seems to be a cause to which many cruise lines are committed. Consider Celebrity Cruises with its tie-up with Walk the Walk, Holland America Line supporting Susan G. Komen for the Cure and now Seabourn linking with U.K. charity Breast Cancer Haven, the chosen charity for this event. In fact, Seabourn has donated Sojourn to Breast Cancer Haven on Saturday, 5 June, for an exclusive, invitee-only fundraising gala dinner. |
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