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Cruise News for the Corporate Travel Professional

March 2010 Edition

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Cruise pricing is on the rise - big time!

 
Norwegian Cruise Line became the latest operator to report an ‘unprecedented’ year-to-date increase in booking volume during its wave season promotions and said it will push up prices as much as 7% on April 2 as a result.

The news closely follows Carnival Cruise Lines’ announcement of record bookings and its plans to hike prices as much as 5% on March 22.

Operators like Oceania Cruises have made a practice of telling customers the date when fares are going up but the strategy of across-the-board price increases by major brands on a specified date has not been common in the past.

NCL today said group business was up close to twofold. The line also cited ‘strong interest’ in Norwegian Epic, debuting in June, and in the Hawaii-based Pride of America.  ‘We saw heavy call volumes translating to exceptional bookings,’ said NCL ceo Kevin Sheehan.

‘As we move out of wave season, consumers and travel partners can expect to see our prices rise across the fleet, especially for our new, highly anticipated ship Norwegian Epic,’ he added.

Here at Worldwide we are seeing similar jumps - on a corporate charter  quoted just one month prior the client was hit with a 90% price increase.

 

   
 

   
   

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