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Unique Cruise Solutions The news you need to know |
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Cruise News for the Corporate Travel Professional |
August 2009 Edition |
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Cruise tourism brings £4.2 million to the Falkland Islands |
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Results released today by the Falkland Islands Tourist Board
reveal that cruise tourism brought almost £4.2 million revenue into the
Falklands in the 2008-9 season. This figure includes spend on tours, shopping,
food and beverage, as well as over £1.3 million in the form of government taxes
and levies. 39% of cruise visitors were from the USA, followed by Canada (10%) and then the UK (8.6%). American tourists spent the most money per head, an average of £57.32, with visitors from the UK and other countries spending in the region of £39 per head. To carry out the survey, 599 cruise and expedition vessel passengers were interviewed while they waited outside the Jetty Centre for their tenders to take them back to their vessel. “What’s very promising”, said Jake Downing, General Manager of the Falkland Islands Tourist Board, “is that almost half of the 599 cruise passengers we surveyed expressed an interest in returning to the Falklands for a land-based holiday. This represents the potential for considerable economic benefit to the Falkland Islands, as land-based visitors spend on average £917 per head on the islands.” Visitors from the UK were most likely to want to return for a land-based holiday, and the tourist board are now planning an annual programme of marketing activity in the UK to capitalize on this. |
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Worldwide Travel & Cruise Assoc., Inc. 150 S. University Dr. Ste E, Plantation, FL 33324 - USA Tel: +1 954 452 8800 Fax: +1 954 252 3945 EMail: sales@cruiseco.com |
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Designed & Published by: Worldwide Media. |
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