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Lindblad Expeditions announced it has named
Philip Auerbach as its Chief Commercial Officer, effective May 26, 2016.
Mr. Auerbach comes to Lindblad from Caesars Entertainment Corporation where he
served as Senior Vice President and Regional Chief Marketing Officer. In that
role, he was responsible for all revenue and the marketing strategy for the nine
Casino Resorts in Caesars' Las Vegas portfolio, including Caesars Palace,
Harrah's Las Vegas, Planet Hollywood Resort & Casino and Flamingo Las Vegas
Hotel & Casino. Mr. Auerbach's role included responsibility for all digital and
traditional media, organic and paid social media, public relations, email and
database marketing and developing and executing Caesars' CRM strategy in the
region. In this role, Mr. Auerbach also oversaw Caesars' enterprise-wide Third
Party Distribution channels, including offline and online Travel Agencies,
International Marketing, Strategic Partnership and Mobile Product/Innovation
teams.
Prior to joining Caesars, Mr. Auerbach was a Partner in the Marketing & Sales
practice of McKinsey & Company, where he served a range of leading global
companies in the Financial Services, Hospitality, Airline and Telecommunications
industries, and was a leader of the firm's Customer Lifecycle Management and
Customer Loyalty service lines, as well as its Payments Practice. Before joining
McKinsey, he was a Principal at Novantas, a boutique financial services
consulting group.
In this new role at Lindblad, Mr. Auerbach will be responsible for all revenue
production and will lead marketing, sales, digital product development, and
strategic partnerships. Richard Fontaine will continue in his role as Chief
Marketing Officer, and will report to Mr. Auerbach.
"Our expansion requires an integrated commercial approach and an innovative
leader to implement new growth strategies across multiple functions. We believe
Phil is perfectly placed for this new role, and will be a great addition to our
leadership team," stated Sven-Olof Lindblad, President & CEO of Lindblad
Expeditions.
Mr. Auerbach, who will be based at Lindblad's headquarters in New York,
commented: "I am excited to take on this new role. Joining Lindblad Expeditions
is a tremendous opportunity, particularly at such a pivotal time in its history.
Over the past 50 years, Lindblad has built an amazing brand and a strong base of
loyal and passionate guests by providing some of the most unique travel
experiences in the world. I look forward to building upon its prior success and
to help reach and expose a large set of new guests to these unique expeditions
through new marketing channels and creating new strategic partnerships, as well
as further engaging and serving our loyal base through new customer relationship
management strategies."
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