Celebrity Cruises has appointed Alexandra Shapiro to the role of west coast-based market sales manager.

Shapiro, who was previously an event specialist with Celebrity Cruises in Philadelphia, will be responsible for the development and execution of Celebrity Cruises' sales strategy within the San Diego, Hawaii and Las Vegas territories.

Shapiro, who is currently based in San Diego, is a former field marketing specialist – notably for Wolverine Worldwide, where she represented Merrell outdoor recreational products to retailers such as Nordstrom and Sports Authority in Southern California, San Diego and Arizona.