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Back to News Menu          Cruise News for the Corporate Travel Professional                 June 2015

Carnival Corporation Starting A Tenth Brand - "Fathom" That Will Offer A Totally New Cruising Experience

The big announcement is finally out - the biggest cruise owner - Carnival Corporation announced the creation of a new brand - "Fathom".

Fathom is a completely different cruise experience - the Corporation calls it "impact travel" - meaning that the focus of the cruise experience will be "mindful, purpose-driven, and with an easily accessible framework for making an impact on the wider world we live in".

Moreover, impact travel with fathom provides the opportunity to build community with like-minded travelers, become immersed in another culture, and work alongside its people to create enduring social impact.

The first voyage will be in April 2016 where guest will embark on seven-day voyages from PortMiami aboard the MV Adonia, a 710-passenger vessel redeployed from Carnival Corporation’s P&O Cruises (UK) for the start-up of the new operation. Depending on their passions, interests and skills, travelers will have the opportunity to choose from a range of social impact activities and experiences both onboard and onshore that can make a difference.

The prices of the cruise will include all taxes and fees and groumd transportation for the impact activities. The base price also includes an ocean view stateroom.

The Fathom social impact travel will be mainly to the Dominican Republic - a country of great beauty. Guests will explore the destination where 40% of the population lives below the poverty line, and the average household income is less than $6,000 . More than 3 million Dominicans don’t have access to piped water.

Worldwide Travel & Cruise Assoc., Inc.

150 S. University Dr.  Ste E, Plantation, FL 33324 - USA

Tel: +1 954 452 8800  Fax: +1 954 252 3945

EMail: sales@cruiseco.com

Designed & Published by: Worldwide Media.