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 Louis
Cruises’ operation is now Celestyal Cruises as CEO Kerry Anastassiadis’ effort
to turn the product into an all-Greek experience has led to a name change and
complete rebranding.
“In 2012, we took the strategic decision to become a niche player on a regional
basis,” he said, in an interview with Cruise Industry News “Naturally, the
Aegean was the first region in which this strategy started being implemented.
Each regional experience recognizes our ability to deliver a positively
memorable environment where passenger satisfaction is delivered within a unique
value proposition. This new strategy called for the introduction of a new cruise
brand that adequately describes what we do.”
Thus in Cuba, Louis runs Cuba Cruise for a Canadian tour operator, and in
Greece, the company will drop its Louis name for Celestyal.
The common denominator within our niche and regional approach is the
personalized attention we provide to our passengers who feel like being at home
away from home,” Anastassiadis explained. “Our midsized vessels allow us to
provide a personalized and warm-hearted service reinforced by the essence of
Greek hospitality. This led us to believe that that the most appropriate
descriptor of our passengers’ overall experience on one of our vessels is:
heavenly. Hence, the choice of the name Celestyal and this is exactly what this
new brand represents.”
Celestyal underlines the Greek experience Anastassiadis has created onboard,
delivering all aspects of Greek life, history, culture and food and beverage.
It’s more than just a name as deployment will be adjusted as well, with the goal
of incorporating more small unknown Greek islands into itineraries.
“Introducing new such destinations will become a key component of the Celestyal
brand,” added Anastassiadis. |
