Fathom™, the pioneer in social impact travel,
has named 15-year cruise industry veteran Michelle Sutter as a company senior
sales leader.
In this role, Sutter will be responsible for marketing and business development
supporting sales of Carnival Corporation’s (NYSE/LSE: CCL; NYSE: CUK) Fathom
brand that is pioneering the new category of social impact travel. Sutter joined
the company in July reporting to David Drier, vice president, sales for Fathom.
“Michelle is a results oriented leader and business partner who successfully
cultivates and expands authentic, meaningful relationships,” said Tara Russell,
president of Fathom and global impact lead for Carnival Corporation.
“She is committed to collaborating with travel professional partners to help
them grow their businesses by successfully marketing and selling more unique
products and services. She also has a demonstrated track record and passion
focusing her unique gifts and talents to make a difference in the world – she
has chaired several community fundraising initiatives and served on boards
benefitting children’s charities and organizations. Her outstanding business
development skills coupled with her dedication to societal impact make Michelle
an ideal addition to our team.”
Sutter joins the Fathom team from Holland America Line and Seabourn where she
was business development manager since early 2013, where she was responsible for
increasing travel professional sales and market share for the company and
exceeding established revenue objectives on a regular basis. In 2014, Holland
America Line recognized Sutter with the prestigious Rookie of the Year Award.
Prior to that, Sutter served in several sales roles of increasing responsibility
at Celebrity Cruises and Royal Caribbean International where she was the
recipient of numerous sales awards.
“It is exciting to get in on the ground floor of Fathom, working with a
visionary executive team who deeply understands the desire to do good in the
world, and who created this unique brand to address the real hunger to help
others,” said Sutter.
“I look forward to helping travel professionals meet the growing demand from
travelers eager to immerse themselves in new cultures where they can learn,
serve and flourish while making enduring, sustainable contributions on a
scalable and systematic basis.”
A resident of Vancouver, Canada, Sutter earned a Bachelor of Arts in Latin
American studies and Spanish from Simon Fraser University. She also actively
supports the Umoja Operation Compassion Society by working with low-income
immigrants living in British Columbia. Sutter is fluent in English, French and
Spanish.
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