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MSC Cruises announces the launch of its
Inclusive Experiences, a new pricing structure that will allow meeting and
incentive planners to choose an “experience” based on their customers’ budget
and amenities desired for their program. With the new pricing structure, MICE
planners will have the option of choosing from four different experience
categories — Bella, Fantastica, Aurea, and MSC Yacht Club — ranging from a la
carte to all-inclusive amenities. Experiences offered will have a value up to
$700+ per person.
Already introduced in most European markets, MSC Cruises is rolling out the
experience pricing in North America due to the positive feedback received from
guests and meeting planners abroad. “This is truly a win-win for MICE meeting
planners and traveling guests,” said Rick Sasso, president of MSC Cruises USA.
“Our unique model makes it easy for planners to meet a variety of budget levels
and ensure that their corporate customers have the type of accommodations and
amenities needed for their participating guests, top achievers and conference
attendees”.
The inclusive experiences will include the following options:
Bella Experience — Best Price: The
Bella experience is designed for value-conscious budgets looking to enjoy the
wide-range of amenities and entertainment MSC Cruises offers to all its guests,
while having the option to add additional onboard services, such as beverage or
spa packages, a la carte. The Bella experience is available for customers
booking interior, ocean view or balcony staterooms.
Fantastica Experience — Priority Choice:
The Fantastica experience provides corporate customers additional flexibility
and comfort options, such as the ability to choose a premium location stateroom
and priority choice of early or late dining. Additional benefits in the
Fantastica experience include 50 percent off all fitness classes and personal
training; free delivery of room service; and enhanced recreational activities
for children including cooking and foreign language classes. This experience is
available for customers booking interior, ocean view or balcony staterooms.
Aurea Experience — Premium Choice:
The Aurea experience bundles several exceptional amenities, including premium
choice of balcony staterooms and suites and dining in the main restaurant with
“My Choice Dining” flexible times. Additional benefits in the Aurea experience
include priority boarding; a beverage package consisting of unlimited alcoholic
and non-alcoholic drinks; a spa package with a massage and private spa
consultation; access to the exclusive adults only Top 18 sun deck; and all the
perks associated with the Fantastica experience. The Aurea experience is
available for customers booking Aurea balcony staterooms and suites. Top choice
for meetings and incentives!
MSC Yacht Club – Elite Choice: The
MSC Yacht Club is the line’s signature “ship-within-a-ship” for customers
interested in an all-inclusive VIP club level experience. Customers selecting
this exclusive experience enjoy a private club with keycard access; priority
check-in and check-out reception; signature Butler service; dedicated 24-hour
concierge; exclusive Top Sail lounge and pool; 24/7 complimentary alcoholic and
non-alcoholic beverages available within the Yacht Club area; and a private MSC
Yacht Club restaurant. Top choice for meetings and incentives!
Planners will receive full commission on the Inclusive Experiences booked by
their customers. In addition, MSC Cruises will continue to pay five percent
commission on any a la carte options (i.e. shore excursions) that are pre-booked
and pre-paid by guests.
For more information about MSC Cruises’
Inclusive Experience pricing or for a quote, please contact -
Steve Bloss |
