|
 Anthony
Kaufman has been appointed by Carnival plc to the new position of senior vice
president, Asia operations for the Princess Cruises brand.
In this newly created role, Kaufman will oversee multiple sales and marketing
teams throughout Asia that are focused on growing the Princess brand throughout
the region and supporting the brand’s itineraries in China, Japan, Taiwan, Hong
Kong, Korea and Singapore.
In addition, he will continue to develop Princess Cruises’ strong relationships
with government authorities, industry associations and business partners in the
region. He will also facilitate coordination with the many operating departments
that support Princess’ growing Asia deployment.
Image: Courtesy Princess Cruises
Previously Princess’ senior vice president of commercial affairs, Kaufman will
now focus on the company’s new program to base ships in both the Japan and China
cruise markets. In Japan, the Princess brand is entering its second year with
two ships based in three homeports. New this year, one Princess ship will be
based in Shanghai to introduce a brand-new premium “Princess Class” cruise
experience to the China vacation market, and will then move to homeport in
Singapore to offer a series of cruises in the Southeast Asia region.
“Tony’s appointment will provide a single point of focus as we continue to
expand in Asia,” said Jan Swartz, Princess Cruises president. “He brings to this
role more than 20 years of experience with Princess, and his extensive
commercial experience, coupled with his strong relationship and leadership
skills, will harness the great work happening across our growing Asia teams.”
Kaufman’s background includes a variety of positions at Princess including
onboard revenue, shore operations, supply chain, newbuild contracting, and
legal, among others. He joined Princess in 1993 as assistant general counsel and
director of business affairs. In 2000, Kaufman was appointed general counsel of
Princess’ then-parent company, P&O Princess Cruises plc, based in London. In
2003, he returned to Princess Cruises’ headquarters in California to take on his
role in commercial affairs.
Kaufman will be based in the company’s Santa Clarita, California headquarters
office.
He holds a B.A. degree in communication studies from UCLA and a law degree, cum
laude, from Loyola Law School of Los Angeles, where he was an editor of the
Loyola Law Review. |
