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Unique Cruise Solutions The news you need to know |
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Cruise News for the Corporate Travel Professional |
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Brands Names Are Heading to Sea |
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No-name coffee, custom-made song-and-dance
revues and generic theme cruises are stepping aside for big-name, branded food
and entertainment onboard.
From Blue Man Group, "Hairspray" and "Chicago" to Starbucks Coffee at sea, cruising is expanding its partnerships with kids' entertainment companies (Barbie on Royal Caribbean, Nickelodeon on Norwegian, Hasbro on Carnival), exercise phenomena (TRX and FlyWheel) and celebrity chefs (Food Network stars Guy Fieri on Carnival and Geoffrey Zakarian on Norwegian). Norwegian Breakaway will introduce a couple new Broadway shows at sea: "Burn the Floor" and "Rock of Ages." Even theme cruises are brandeding with
sailings touting "Top Chef," ESPN and the Coachella music festival. |
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Worldwide Travel & Cruise Assoc., Inc. 150 S. University Dr. Ste E, Plantation, FL 33324 - USA Tel: +1 954 452 8800 Fax: +1 954 252 3945 EMail: sales@cruiseco.com |
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Designed & Published by: Worldwide Media. |
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