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Image: Mrs. Bratton & Jean-Emmanuel Sauvee
French luxury cruise and five-star expedition operator,
Compagnie du Ponant has signalled its intention to develop the Australian and
Asian markets with the appointment of Australian luxury expedition cruise
pioneer Sarina Bratton to head its local operations.
Considered Australia's "First Lady" of cruising, Mrs Bratton, who dominated
luxury expedition cruising in the Asia Pacific region when she created
market-leading five-star Orion Expedition Cruises a decade ago, has been named
Compagnie du Ponant's Australasian chairman and special advisor to the company's
Marseilles-headquartered executive team. She sold her remaining shares in Orion
earlier this year.
In her new role, Mrs Bratton will spearhead Compagnie du Ponant's international
development, with a specific focus on the Asia Pacific region, as both key
destinations and source markets. The company will announce details of a
Sydney-based regional management and sales operation in coming weeks.
Future plans for the company include the positioning of a new expedition ship in
and around Australia from late 2015 for a program of itineraries featuring
Australia, Asia and the Pacific islands. The company will also heavily promote
accessibility to other unique global expedition destinations with its existing
expedition sister ships L'Austral, Le Boreal and Le Soleal and its spectacular
sailing ship Le Ponant.
Jean-Emmanuel Sauvee, founder and Chief Executive Officer of Compagnie du Ponant,
said today he was "extremely delighted and excited" to have Sarina Bratton join
the Compagnie du Ponant executive team.
"There are very few entrepreneurs and founders of cruise companies in this
world, so Sarina and I are kindred spirits," he said. "We see the Asia Pacific
region being an important strategic development for our business and recognise
the pioneering itineraries, destinations and source markets developed by Sarina
and her former team over the past ten years, as guiding pathways for our ongoing
development."
Mrs Bratton said Compagnie du Ponant had the assets and balance sheet to become
the global leader in small and five-star expedition ship operations.
"It is a real honour and a challenge to be a part of this unique business, both
to help with the internationalisation of Compagnie du Ponant and also to bring a
unique luxury product into a market I know so well," she said.
"Australia has never seen ships like these," Mrs Bratton added. "The majority of
the world's small expedition ships are old, having been built in the late 1980's
and 1990's. But Compagnie du Ponant has a fleet of four, brand-new, 'state of
the art' ships and a touch of that unique French avant-garde style".
Each ship carries only 240 guests, and has the most advanced technical and
environmental systems on any cruise line in the world. Each ship resembles a
private luxury yacht flying the French flag and specifically designed to
navigate in extreme conditions. This provides Compagnie du Ponant with a unique
advantage.
Respecting the environment is a priority for Compagnie du Ponant, a member of
the Charte Bleue d'Armateurs de France. From the design of the ships, which
earned the international Cleanship label, to the outings ashore, every care has
been taken to reduce the impact on the environment: from "green" equipment and
eco-friendly hull coatings to raising awareness among passengers and crew, and
respecting local people.
Compagnie du Ponant is owned by one of the largest private equity funds in
Europe, Bridgepoint, thus providing stable financial underpinning for the
company's rapid growth. - READ: Interview with
Mrs. Bratton |
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150 S. University Dr. Ste E,
Plantation, FL 33324 - USA
Tel: +1 954 452 8800 Fax: +1 954
252 3945
EMail:
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