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Cruise News for the Corporate Travel Professional

September 2012 Edition

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Celebrity Cruises Wins Big In Travel Weekly's Annual Magellan Awards  
Celebrity Cruises' contemporary, unforgettable modern luxury vacation experience has just added 18 new awards to its roster. The annual Travel Weekly Magellan Awards honor the best in travel. With the announcement of the 2012 winners, Celebrity is celebrating a win of 11 Gold Magellan Awards and seven Silver Magellan Awards, more than any other cruise line this year.

Celebrity's 2012 Gold Magellan Awards:

Cruise - Overall

  • Blog - Solsticizing Blog
  • Mobile App - Celebrity Xplorer
  • Premium Ship - Celebrity Silhouette (Celebrity's second consecutive win in this category)
  • Large Cruise Ship - Celebrity Silhouette
  • Loyalty Program - Captain's Club

Cruise Marketing

  • Advertising/Marketing Campaign - Modern Luxury and Exit/Enter
  • Promotional Video - Brand :30
  • Promotional Video - LXTV segments
  • Website - CelebrityCruises.com (Celebrity's second consecutive win in this category)

Cruise Elements - Premium Ship

  • Restaurant Design - Qsine, Millennium Class (Celebrity's third consecutive win in this category)
  • Spa Design - AquaSpa by Elemis, Celebrity Silhouette

Celebrity's 2012 Silver Magellan Awards:

Cruise Marketing

  • Direct Mail - Captain's Club News
  • Print Advertising - Regional (San Francisco) Magazine - "Post-It" ads
  • Web Marketing/Advertising - Food Network Ad Unit
  • Web Marketing/Advertising - New York Times 'Word Train"

Cruise Elements - Premium Ship

  • Atrium Design - Grand Foyer, Celebrity Eclipse
  • Suite Design - Penthouse Suite, Celebrity Millennium
  • Entertainment - "Silhouette, The Show"
 

   
 

   
 

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