Celebrity
Cruises' contemporary, unforgettable modern
luxury vacation experience has just added 18 new
awards to its roster. The annual Travel Weekly
Magellan Awards honor the best in travel. With
the announcement of the 2012 winners, Celebrity
is celebrating a win of 11 Gold Magellan Awards
and seven Silver Magellan Awards, more than any
other cruise line this year.
Celebrity's 2012 Gold Magellan Awards:
Cruise - Overall
- Blog - Solsticizing Blog
- Mobile App - Celebrity Xplorer
- Premium Ship - Celebrity Silhouette (Celebrity's second consecutive win in this category)
- Large Cruise Ship - Celebrity Silhouette
- Loyalty Program - Captain's Club
Cruise Marketing
- Advertising/Marketing Campaign - Modern Luxury and Exit/Enter
- Promotional Video - Brand :30
- Promotional Video - LXTV segments
- Website - CelebrityCruises.com (Celebrity's second consecutive win in this category)
Cruise Elements - Premium Ship
- Restaurant Design - Qsine, Millennium Class (Celebrity's third consecutive win in this category)
- Spa Design - AquaSpa by Elemis, Celebrity Silhouette
Celebrity's 2012 Silver Magellan Awards:
Cruise Marketing
- Direct Mail - Captain's Club News
- Print Advertising - Regional (San Francisco) Magazine - "Post-It" ads
- Web Marketing/Advertising - Food Network Ad Unit
- Web Marketing/Advertising - New York Times 'Word Train"
Cruise Elements - Premium Ship
- Atrium Design - Grand Foyer, Celebrity Eclipse
- Suite Design - Penthouse Suite, Celebrity Millennium
- Entertainment - "Silhouette, The Show"