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Unique Cruise Solutions The news you need to know |
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Cruise News for the Corporate Travel Professional |
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Caribbean crew visits generate more revenue more than passengers | ||||||||||||||||
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The Florida-Caribbean Cruise Association (FCCA) in a report
conducted by the Business Research and Economic Advisors (BREA) announced last
week that regional cruise tourism in 2011-2012 generated more than $1.9 billion
in direct expenditures, creating 45,000 jobs and $728 million in wages among
twenty-one destinations in the Caribbean. If we compare this with the European Cruise Council’s report of 2012, the impact of the cruise industry in Europe was about $48 billion in goods and services and employment for more than 315,000. Of course, in its mix, Europe has nearly all the shipyards that build cruise ships, plus the marine suppliers and more cruise lines than even North America. Interesting too is the fact that $2 billion is about the same figure that cruising is estimated to be bringing to the Australian economy now. BREA-surveyed destinations included Antigua, Aruba, the Bahamas, Barbados, Belize, the British Virgin Islands, the Cayman Islands, Colombia, Costa Rica, Curacao, Dominica, the Dominican Republic, Grenada, Honduras, Nicaragua, San Juan, St Kitts, St Maarten, St Vincent, the Turks and Caicos and the US Virgin Islands. The report found that 15.4 million cruise passengers spent close to $1.5 billion in these twenty-one destinations, with passenger expenditures ranging from $27.10 per head in St Vincent and the Grenadines to $185.40 in St Maarten, and averaging $95.92 overall. Just over half of passengers bought shore excursions, generating $270 million in payments to tour operators. Other purchases include $583 million on watches and jewelery, $158 million on clothing, $106 million on food and beverages and $87 million on crafts and souvenirs. In addition, some 2.7 million crew visits resulted in a spend of over $261 million, ranging from $21.40 per head in St Vincent and the Grenadines to $138.30 in the US Virgin Islands, and averaging $96.98 overall – marginally more per head than was spent by passengers, although crew accounted for just 15% of the total number of shore visits. The cruise lines also reportedly spent almost $250 million in port fees and taxes, utilities, navigation services and supplies. It is interesting to see here that the ships’ crews actually made a bigger contribution to the Caribbean economy than cruise line direct spending! |
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Worldwide Travel & Cruise Assoc., Inc. 150 S. University Dr. Ste E, Plantation, FL 33324 - USA Tel: +1 954 452 8800 Fax: +1 954 252 3945 EMail: sales@cruiseco.com |
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