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Cruise News for the Corporate Travel Professional

March 2011 Edition

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Mexico gets its very first ever leisure cruise line

 
Ocean Star Cruises ship the Ocean Star Pacific (ex-Louis Cruises MV Aquamarine) will sail the Mexican Pacific year-round from Acapulco and Manzanillo, calling at Huatulco, Puerto Vallarta, Ixtapa-Zihuatanejo, Cabo San Lucas and Puerto Chiapas.

The line is targeting local tourism from Mexico City and Guadalajara by offering an international ship with Spanish-speaking crew, prices in pesos and no need for passports or visas. This means eliminating the need to speak English and adapt to different time zones and customs, along with cutting out the added cost of airplane tickets, international credit cards and foreign currency.

For Ocean Star Cruise's April 11, 2011 is launch day for a new Mexican cruise line, Ocean Star Cruises. The company purchased the Aquamarine ship from the Louis Group for a sum reported to be over 23 million dollars, and is set to begin three-, four-, and seven-day itineraries from Manzanillo and Acapulco.

Gloria Guevara, Mexico's Minister of Tourism, made the announcement of the country's first national cruise line, noting that Mexico is the number one tourist destination in the world, and second in the cruise industry. The line is expected to generate over 300 million dollars annually, and will visit six Pacific destinations: Huatulco, Acapulco, Ixtapa Zihuatanejo, Puerto Vallarta, Manzanillo and Los Cabos.

This news comes on the heels of the announcement that three cruise lines were cutting back or ending routes to Mexico, and underscores two very different perspectives on Mexican tourism.

While fears about drug violence have contributed to business decisions like the discontinuation of Mexican cruise routes, the numbers tell a different story.

According to World Trade Organization head Taleb Rifai, Mexican tourism and revenues are actually up in 2010, despite a troubled economy, the H1N1 scare of 2009, and drug violence fears.

Similarly, travel giant Orbitz recently released their Insider Index, which forecasts travel trends based on data from past years. Of the top ten international destinations for 2010, Mexico took three spots, including number 1 (Cancun).

The establishment of Ocean Star also suggests that domestic tourism is still a lucrative industry in Mexico. Guevara claims that domestic tourism accounts for a full 70% of the revenue generated from cruising, coming from nearly 5.5 million passengers annually.

The Ocean Star launch will create 750 direct jobs, with an additional 3,500 indirect jobs, and the line plans to expand to six ships over the next five years.

 
   
 

   
   
   
 

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