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Cruise News for the Corporate Travel Professional

June 2011 Edition

The whole Italian Adriatic Riviera Turns Pink and becomes

one big party

Each resort will interpret the theme in a creative and original way, offering everyone an unforgettable night of intense emotions.

The whole Riviera will become an enormous stage where everyone has a part to play.

La Notte Rosa will take place all along the coast, from the Lidos of Comacchio to Cattolica, but the heart of the event is the Riviera of Rimini.

La Notte Rosa is organised by
• The Province of Rimini - Department for Local Marketing
• The Municipalities of the Adriatic Riviera of Emilia Romagna
• The Unione di Prodotto Costa
• The Tourism Promotion Agency of Emilia Romagna
• Trade associations and private operators

The event concept
Aimed at capturing new trends and market demands, La Notte Rosa is the event with which the Riviera confirms its leadership in the world of nightlife and fun.

On both an Italian and international level, the Riviera of Rimini aims to be a place where people can meet and proposes its own unique way of interpreting the desire to experience music, fun, socialising and nightlife.

The Riviera of Rimini is a holiday destination where it is possible to build solid social relationships: the night offers its own particular brand of magic and the opportunity to experiment them. The Riviera is a place where visitors can meet people and experience strong emotions.

Based on this identity, the Riviera proposes its own interpretation of fun.
The Riviera is the venue, it is the stage.
The night is a way of life; it is sweet, relational and pink.

Why pink?
• Pink is a colour that denotes the Riviera is a place that welcomes people and prides itself on its hospitality, kindness, social relationships, emotions and opportunities for people to meet.
• In fact, the Riviera is a “real” place where the sense of belonging to a community capable of welcoming others is still strong.
• Pink is the colour that symbolizes emotions, love and meetings.
• La Notte Rosa is a night of fun for everyone.
From sunset on 2th July until dawn on 4th July 2010 there will be a non-stop pink party.

The entire Riviera will be open for 24 hours.

The event
La Notte Rosa is the Italian summer’s great party; it is the summer’s New Year’s Eve along the Riviera.
La Notte Rosa offers:
• Shows
• Concerts
• Theatre, music
• Happenings
• Performances
• Magic, poetry
• Movement
• Fireworks
• Style
• Lights
• Street furnishing
• Attractions
• Emotions
• Meetings
• Creativity
• Gadgets

This is what La Notte Rosa offers: everyone has a part to play.
Everyone takes part in organising the event; from theatre companies to great concerts, from scenery to shop windows, from decorations to street furnishing.

La Notte Rosa is a team event, an event that involves the entire system, highlighting the participation of all public and private players.

Up

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